Case Study - Drift & Focus Book Box

A start-up venture engaged Sea of Dots to build an e-commerce site optimised for the promotion of a new quarterly book subscription service.

THE BRIEF

Drift & Focus is a new company on a mission to reignite the reading brains of the nation, one non-fiction book subscription box at a time.

The team behind Drift & Focus approached us with a brief to create a website which would facilitate the subscription service with effective touchpoints placed at strategic points throughout the customer journey.

 Drift and Focus book box website design

OUR APPROACH

The initial stages of this project involved fully understanding the functionality specifications in order to deliver this subscription-based website. Time was spent understanding both the short term and long term needs of the client in order to build a website which could scale to the needs. In addition, we undertook an SEO project to understand how best to optimise the website in the existing market of book boxes. This included a full competitor’s audit including keywords, backlinks and resulted in a clear strategy for launch and future SEO resources.

Homepage

Drift & Focus book box website homepage

  • Creation of a 'information based' homepage setting out the offer and how it works clearly and with impact
  • Clear navigation to further support the clear offering and the functionality of the service
  • A series of graphics supplied by the client to support the information aspect of the page
  • Contact touchpoints were added at key customer journey points to offer assurance and genuine contact points
  • Newsletter integration in order to grow database

 

Subscribe Product Page

Drift & Focus Book Box product page design

  • Product page optimised for mobile first customer journey
  • Product and service details contained within expandable text fields
  • Optimised for SEO purposes
  • Additional cross-sell block added for gifting 

 

Dedicated Gifting Collection Page

Drift & Focus Book Box Gifting Colelction Page

  • Dedicated gifting page focused on benefits of gifting service
  • Clear signposting of functionality of gift products
  • CTA's added at key customer journey points
  • Contact points added at key points

 

Blog Content

Drift & Focus book box blog design
  • Creation of blog content host page
  • Creation of initial blog posts optimised for SEO
  • Added to navigation of the site

 

Exclusive Digital Library Assets Page

  • Creation of a page with assets exclusively available to customers who have purchased the quarterly subscription product
  • Assets embedded into page for optimal customer experience
  • Gifting CTA block added to the end of page to encourage upsell of gift product

 

THE RESULTS

 Drift & Focus successfully launched in August 2022 at www.driftandfocusbookbox.com. The initial product offering attracted a number sales with a 'founders' promotion and provided a solid basis for the launch of the second quarterly product in November 2022.